LeadsGorilla is a lead-finder and report generator priced at $67 to $107/month that targets the same agency buyer CloseFast serves — people who sell marketing services to local businesses. You type a category and location, get back businesses from Facebook and Google, generate branded audit reports (Google Business, Facebook Reputation, SEO, Citations, Core Web Vitals), and send mass email with placeholder tokens. What it does not do is audit ad spend against tracking gaps or write outreach citing a prospect's specific problems. CloseFast (closefa.st) pulls the same local businesses from Google Maps, cross-references each one's live ad spend against whether its website has a tracking pixel, ranks every prospect A through D, and writes a pitch naming what it found. A 2025 UK SME study by SEO Caddy found that 91% of small businesses consider SEO essential yet only 19% believe their strategy is effective — a gap LeadsGorilla surfaces as a report and CloseFast turns into a sales conversation.
LeadsGorilla vs CloseFast: feature comparison
| LeadsGorilla | CloseFast (closefa.st) | |
|---|---|---|
| Primary function | Lead finder + report generator + mass email sender | Audited lead pipeline with pitch generation |
| Data source | Facebook + Google business listings | Google Maps + Meta Ad Library + Google Ads Transparency Center + website audit |
| Lead search | Category/keyword + location, monthly lead caps per tier | Category/keyword + location, monthly lead caps per tier |
| Ad-spend audit | Lists "Adwords Pixel" as a local report item — detects pixel presence, does not cross-reference live ad spend | Cross-references Meta Ad Library + Google Ads Transparency Center against pixel status to flag "spending blind" prospects |
| Prospect ranking | No A/B/C/D ranking — leads returned as a flat list | Every prospect ranked A through D by urgency of marketing gaps |
| Report generation | Branded PDF reports: GMB, Facebook Reputation, SEO, Citations, Core Web Vitals | No downloadable client-facing reports — findings surface inside the pitch |
| Email outreach | Built-in mass email automation with {Name}, {Business}, {Service} placeholder tokens, SPF/DKIM/DMARC authentication | AI-generated pitch citing each prospect's specific findings; you send from your own inbox |
| Email volume | 1,000–5,000 emails/month by tier | No sending limit — you control sending |
| WordPress theme | Done-for-you WordPress theme included on Explorer+ | Not included |
| Pricing model | Tiered monthly/quarterly/annual subscription with lead and email caps | Flat monthly fee, no credits, no per-seat charges |
Pricing comparison
| LeadsGorilla | CloseFast (closefa.st) | |
|---|---|---|
| Free tier | 7-day trial (10 leads/day, 1 email account, 10 emails/day) | 10 fully audited leads/mo with generated pitches, no credit card, no expiry |
| Entry paid | $67/mo (Basic) | €49/mo (Starter) |
| Mid tier | $87/mo (Explorer) | €99/mo (Pro) |
| Top tier | $107/mo (Professional) | €99/mo (Pro — same as mid) |
| Billing cycles | Monthly, quarterly, annual | Monthly only |
| Pricing model | Tiered subscription with monthly lead and email caps | Flat fee per tier, no consumable credits |
LeadsGorilla and CloseFast sit in the same price band — roughly $67–$107 versus €49–€99 per month. LeadsGorilla offers quarterly and annual billing that reduces the effective monthly cost (Basic drops to ~$29/mo on annual, Explorer to ~$68/mo, Professional to ~$75/mo). CloseFast keeps a single flat monthly price with no credits, no per-seat charges, and no consumable deductions. The trade-off is LeadsGorilla bundles more tools (email sending, report generation, WordPress theme) while CloseFast invests in deeper ad-spend auditing and pitch personalization.
What LeadsGorilla does well
LeadsGorilla is genuinely broader in scope than a pure lead scraper. If your agency wants a single tool that finds leads, generates client-facing audit reports, and sends cold email — without stitching together three separate subscriptions — LeadsGorilla covers all three. The branded PDF reports (Google Business Profile, Facebook Reputation, SEO, Citations, Core Web Vitals) are a real differentiator: you can hand a prospect a polished report that looks like it came from a specialist consultancy, not a SaaS tool. For agencies that use reports as their foot-in-the-door sales tactic, that matters.
The built-in mass email automation is another plus. LeadsGorilla handles SPF, DKIM, and DMARC authentication inside the platform, so you are not paying separately for a cold-email sending tool. The email placeholders ({Name}, {Business}, {Service}) let you personalize at scale without writing each email by hand. And the done-for-you WordPress theme on the Explorer plan and above gives agencies a quick way to stand up client sites — a feature CloseFast does not offer at all.
LeadsGorilla also publishes quarterly and annual billing options that meaningfully reduce the monthly cost. On annual billing, the Basic plan drops to approximately $29/month, Explorer to $68/month, and Professional to $75/month. If you are confident the tool fits your workflow, the annual tier is a better deal than anything CloseFast's single monthly billing cycle offers.
Where CloseFast pulls ahead
CloseFast's edge is depth of audit, not breadth of features. LeadsGorilla detects whether a business has a Google Ads tracking pixel as a checkbox in a local report. CloseFast cross-references two live ad-spending sources — the Meta Ad Library and the Google Ads Transparency Center — against whether the prospect's website actually has the corresponding tracking pixel installed. A business running Facebook ads with no Meta Pixel is spending money it cannot measure. That is a stronger sales signal than "this business has a Google Business Profile with three reviews" because it quantifies wasted spend, not just online presence.
This connects to the broader tracking-gap problem. The Meta Pixel is installed on only roughly 8.8% of all websites globally (W3Techs, 2026), which means the vast majority of small businesses running paid ads have no conversion tracking in place. CloseFast surfaces those specific prospects and ranks them A through D by urgency — A-segment prospects are spending on ads with no tracking and poor reviews, the strongest buying signal in the set. LeadsGorilla returns leads as a flat list without ranking.
The second edge is the pitch itself. LeadsGorilla's email system uses placeholder tokens — {Name}, {Business}, {Service} — that produce template personalization. Every recipient gets the same structure with a different name swapped in. CloseFast writes a pitch that cites the specific findings from its audit: the ad platforms where the prospect is spending, the tracking pixels it is missing, the review score and volume on Google. That is finding-specific outreach, not token substitution. Whether it converts better depends on your audience, but the depth of personalization is structurally different — a CloseFast pitch references things the prospect does not know you can see, which is harder to ignore than a {Business}-token email that any tool could generate.
For more on why ad spend without tracking is the strongest qualification signal, see how CloseFast finds businesses running Facebook ads and how to check if a website has a Meta Pixel. The qualification checklist in signs a business needs marketing help covers the full set of buying signals CloseFast audits.
When LeadsGorilla is the better choice
LeadsGorilla is the better fit if your agency's sales process is report-led — you walk into a pitch meeting with a branded PDF showing the prospect's Google Business Profile gaps, Facebook reputation, and citation issues, and the report does the selling. CloseFast does not generate downloadable client-facing reports; its findings live inside the generated pitch, not in a separate document. If reports are your opener, LeadsGorilla's report suite is a genuine advantage.
LeadsGorilla is also better if you want email sending built into the same tool. CloseFast generates the pitch and you send it from your own inbox — full control over deliverability, but you handle sending. LeadsGorilla's mass email automation with SPF/DKIM/DMARC means you can run cold campaigns from inside the platform without paying for a separate sender. For agencies that want one subscription instead of two, that is a real cost saving.
Finally, if you want to go beyond lead-finding into standing up client websites quickly, LeadsGorilla's done-for-you WordPress theme (Explorer plan and above) is a feature CloseFast simply does not have. Agencies that bundle site-building with their marketing retainer get more utility from LeadsGorilla's broader toolset.
For a wider view of how both tools stack up against the rest of the market, see the best lead generation tools for marketing agencies and Apollo alternatives for agencies.
The bottom line
LeadsGorilla and CloseFast target the same buyer but optimize for different parts of the pipeline. LeadsGorilla is the broader tool — lead finding, report generation, email sending, and a WordPress theme in one subscription. CloseFast is the deeper tool — it audits ad spend against tracking gaps, ranks prospects by urgency, and writes a pitch that names what it found. If you want an all-in-one agency toolkit and your sales process runs on client-facing reports, LeadsGorilla earns its $67–$107/month. If your sales process runs on sending a prospect a message they cannot ignore because it cites their specific wasted ad spend, CloseFast's €49–€99 flat fee does that work for less.
CloseFast's free plan gives you 10 fully audited leads per month with generated pitches and no credit card — enough to test whether finding-specific outreach outperforms template email before you commit.